Advertising Image of Women

Advertising’s Image of Women.

In this new update of her series, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity.

The film uses new print and television advertisements to show a pattern of damaging gender stereotypes — images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality.

By bringing Kilbourne’s groundbreaking analysis up to date, this series stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.

More information & to purchase the film

Jean Kilbourne website